PHILIPS BRAND IDENTITY
From the outset, we knew this was going to be a challenging and exciting project to work on. I felt extremely privileged to be able to be a part of this journey for the company.
We were tasked with creating a complete overhaul of the brand by exploring every aspect of our brand communications and visual style.
No stone was left unturned and the outcome is a succesful and extensive collection of guidelines and assets, of which I can proudly say I contributed extensively, from the concept stages through to the guideline creations.