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With this brand identity, I saw an opportunity to capture the rich, warm personality of Stefan Sampietro - a small scale coffee roaster based in Den Bosch. His business supplying beans to discerning bars, restaurants and cafes in the Netherlands, is in no small part a success due to the quality of his product, but also because of his open, friendly attitude.

The solution captures his personal charm and attention to his passion by putting his unmistakable character and his craft at the centre of it all.

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