A colourful and bold concept for a customisable range of audio-visual products and accessories with interchangeable frames and easy-to-use components.
Intended for a young and carefree consumer, that was looking to customise and personalise their TV and sound equipment.
We created a complete consumer experience from consideration to purchase as well as post-purchase experiences.
We pushed the limits of the very conservative brand guides at the time to see how far we could go with typography, colour and visual expression. This was created in 2008, but it still makes me smile!