top of page

Philips personal health

An animated video created to inform consumers about Philips' Personal health proposition. A new visual style was developed to portray people who are overweight or unhealthy in a positive, upbeat way, as it would have been difficult for audiences to see 'real people' leading unhealthy lives. I was responsible for the art direction and storyboarding as well as working with the copywriter and animators.

bottom of page